Healthcare ecosystem mapping: A first step to shape your market

Embedding design thinking, methods, and tools from the outset of ecosystem development will help companies produce integrated ecosystem offerings that delight customers, stave off threats, and create new sources of value.

The new ecosystem design will need to start with the customer’s view and deliver on the agreed-upon value proposition and experience. To achieve this, organizations can consider three domains: consumers, sectors and partners, and products and services. Design has a central role to play in each.

Mapping our work allows us to navigate our life. It makes obvious not only the course we need to take to reach our destination, but also the terrain—revealing the amenities at our disposal and the roadblocks along the way. It plots our work’s context (the people, the places, the conditions, the effort, the trade-offs), helping us to envision our re

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To achieve success with ecosystems, it is crucial to create a flexible and agile operating model that is capable of not only continually rolling out new solutions but also managing the entire portfolio of value propositions by addressing failures, branching out into new areas, and pivoting the focus along the way. This requires a number of cultural... See more