Headless Brands

In a 2019 essay, the applied research organization known as Other Internet introduced a conceptual primitive called "Headless Brands." The authors use the idea to describe an emerging model of blockchain-based branding: Rather than adopt the hierarchical brand logic of traditional corporations, headless brands like Bitcoin reproduce coherent brand ... See more

9. The new big brands are open-source NFT projects are similarly dictated as much by their holders as their creators, if not more. Because of their prominence, CryptoPunks and Bored Ape Yacht Club are decentralized lifestyle brands, like Supreme, Louis Vuitton, or Rolex. Bored Ape holders can use their ape as a free-floating symbol, even as a way t... See more