Headless Brands

In a 2019 essay, the applied research organization known as Other Internet introduced a conceptual primitive called "Headless Brands." The authors use the idea to describe an emerging model of blockchain-based branding: Rather than adopt the hierarchical brand logic of traditional corporations, headless brands like Bitcoin reproduce coherent brand ... See more

Q: From “Headless Brands” essay by Other Internet: “A brand lives in the minds of those who are aware of it [...] In this way, a brand operates as a consensus system, facilitating a consistent set of beliefs across people." How did this article influence how you all thought about Chaos?

A: “personalities as single points of failure,” which is appli... See more

“The Stakeholder Economy” will reinvigorate emerging brands and local businesses and be the most disruptive force against internet behemoths and global marketplaces. Brands are now collectively determined by the content generation of the masses as opposed to a creative agency and a nationwide ad buy. The second disruptive force at play is the const... See more