In a 2019 essay, the applied research organization known as Other Internet introduced a conceptual primitive called "Headless Brands." The authors use the idea to describe an emerging model of blockchain-based branding: Rather than adopt the hierarchical brand logic of traditional corporations, headless brands like Bitcoin reproduce coherent brand... See more

For many media brands, the creator economy presents a conundrum — what is the role of brand when audiences increasingly value the intimacy of a direct connection to a human creator?