Have We Reached Peak Brand?

In the culture where people largely express who they are by tagging the brands they choose to wear, eat, and wash their face with , it was surprising to come across someone whose identity doesn’t revolve around brands.

Shopping is no longer fun though when every single product, down to water bottles and toothpaste, has some sort of status points attached to it . Instead of simply spending money on the stuff you like, you start thinking about what every purchase says about you