Harvard i-lab | Startup Secrets: Go to Market Part I - Strategy

A go-to-market (GTM) strategy is a plan that helps you define your ideal customers, coordinate your messaging, and position your product for launch. A GTM strategy also keeps key business units aligned on the same plan, allowing you to meet a market need and effectively iterate on your product.

6 steps to building a go-to-market strategy: Defi

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