We’ve seen with companies like MissionU the trouble of immersive programs marketing themselves as a college replacement. Immersive programs need to think carefully about their marketing and consider an agnostic approach to replacing college. Higher ed is a very developed industry and things haven’t changed for a reason. On the other side, Minerva... See more

The strategic dilemma for publishing brands is the need to exert more control over their business models while adapting to changed consumption patterns. It’s easy to go back to the “fish where the fish are” mantra, only it runs counter to the dictum of the need to create direct audience connections. And the trap is publishers are being led into... See more