That’s what you did with Glissant – you created this moment where you were able to bridge popular culture and philosophy, and put Glissant’s totally essential worldview into so many new hands.

As others have said, influencing the world today is not about writing new manifestos, but instead, developing new protocols for how we operate and determining how things are produced, how they circulate, and in turn, how reality is materially composed.

To try to “tell the news” as it needs to be told: poetically. From project to project, to swing between extremes, the soberingly real and the wildly imaginative – something I think our generation does with great skill.

All that it means to be a brand is to have a disposition and an attitude toward the world, which people trust you to deliver on. And to build a brand is to follow your intuition, and find your disposition.