This matters, it affects what audiences get served and which creators can make a living. And, honestly, I haven’t even considered that there might be a different way.
In a world where people are starting to pay more and more money to content platforms, and those platforms share that money with creators it’s about time we gave users the ability to decide what kind of content they want to reward.
On YouTube, this difference can easily be 10x or, in extreme cases 25x from creator to creator. TikTok’s model isn’t necessarily good or bad, but it is different in a way that matters.