Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
by Morgan Brown
updated 2h ago
Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
- In every case, a growth team needs a leader, who is like a battalion commander, with her boots on the ground, both managing the team and participating actively in the idea generation and experimentation process. The growth lead sets the course for experimentation as well as the tempo of experiments to be run, and monitors whether or not the team is... See more
from Hacking Growth by Sean Ellis
Rodrigo Portaro added 10mo ago
- THE WHO Growth teams should bring together staff who have a deep understanding of the strategy and business goals, those with the expertise to conduct data analysis, and those with the engineering chops to implement changes in the design, functionality, or marketing of the product and program experiments to test those changes.
from Hacking Growth by Sean Ellis
Rodrigo Portaro added 10mo ago
- All growth leads require a basic set of skills: fluency in data analysis; expertise or fluency in product management (meaning the process of developing and launching a product); and an understanding of how to design and run experiments.
from Hacking Growth by Sean Ellis
Rodrigo Portaro added 10mo ago
- Growth teams need to adopt rigorous methods for probing into user behavior in order to discover the core value of their product or service, and we’ll introduce these methods shortly.
from Hacking Growth by Sean Ellis
Rodrigo Portaro added 10mo ago
through a technique called cohort analysis. This allows you to probe more deeply into your data to make discoveries about why those who are staying are doing so—and why others are not.
from Hacking Growth by Sean Ellis
Rodrigo Portaro added 3mo ago
captivating phrase “1,000 Songs in Your Pocket.”
from Hacking Growth by Sean Ellis
Rodrigo Portaro added 3mo ago
- One of the cardinal rules of growth hacking is that you must not move into the high-tempo growth experimentation push until you know your product is must-have, why it’s must-have, and to whom it is a must-have: in other words, what is its core value, to which customers, and why.
from Hacking Growth by Sean Ellis
Rodrigo Portaro added 10mo ago
The process is a continuous cycle comprising four key steps: (1) data analysis and insight gathering; (2) idea generation; (3) experiment prioritization; and (4) running the experiments, and then circles back to the analyze step to review results and decide the next steps.
from Hacking Growth by Sean Ellis
Rodrigo Portaro added 3mo ago
During the meeting, ideas identified for experiments are assigned to various team members to take charge of implementing, analyzing, or researching to garner more information about whether an idea is worth trying. The team lead stays in regular communication with each team member in between meetings, checking in on the progress of their work and he
... See morefrom Hacking Growth by Sean Ellis
Rodrigo Portaro added 3mo ago