Guy Kawasaki's Remarkable People on Apple Podcasts
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Guy Kawasaki's Remarkable People on Apple Podcasts
Examining the utility and dangers of labeling people as 'geniuses,' from commercial branding to the psychological trap of narcissism.
TRANSCRIPT
It helps you to market them as a brand. Well, I'll tell you what it certainly does. One of the lists I have in the book is all the ways that Einstein is used to sell stuff, you know, like baby Einstein toys. And then he's appearing in like Verizon adverts, because this is the smart choice that you would make for your communications technology.
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