Guild: The Rise of Niche, Contextual Communities

We’re already seeing this unbundling of consumer platforms starting within communities that have a deep affinity and sense of identity, and are not well served by general purpose social networks – for example, gaming communities assembling in virtual worlds such as Minecraft and Roblox and using Discord to communicate, communities that coalesce aro... See more

T: Every multiplayer game has the concept of guilds, groups, collectives. Players know how to find others who can either complement or elevate their skills or social standing. We definitely see religion-like behaviors in games — like how fan fiction is written around a certain IP. In comparison, the craft in storytelling and world-building in crypt... See more

Let’s consider that formula: community knowledge + solidarity networks + folklore. The web3 communities I’m in have powerful ideologies; these are spaces with shared perspectives and rituals that have emerged over a compressed period of time. This manner of collective world-building in and around projects (in the best possible way, I wouldn’t use t... See more