Guide: using a TOWS matrix to turn your SWOT analysis into strategy [with examples + templates] — BiteSize Learning
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Guide: using a TOWS matrix to turn your SWOT analysis into strategy [with examples + templates] — BiteSize Learning
While a SWOT analysis helps you understand your business's current position, a TOWS matrix takes it a step further by prodding you to consider how you might...
- Use your Strengths to take advantage of Opportunities (SO)
- Use your Strengths to avoid Threats (ST)
- Overcome Weaknesses by taking advantage of Opportunities (WO)
- Minimize Weaknesses and avoid