Growth Newsletter #176 from Demand Curve
Value Newsletter (VNL)
Newsletters are sent manually as broadcasts (although they can be automated within a sequence, but for most people, sticking to broadcasts is the best option and simplest to implement).
The newsletter is a vehicle through which we provide ongoing value.
A VNL has no endpoint. Its value creation effects are constant and... See more
Newsletters are sent manually as broadcasts (although they can be automated within a sequence, but for most people, sticking to broadcasts is the best option and simplest to implement).
The newsletter is a vehicle through which we provide ongoing value.
A VNL has no endpoint. Its value creation effects are constant and... See more
One of Adam’s points was that it’s much harder to judge whether a newsletter has actually found content-market fit if they pay for growth out of the gate, especially with recommendation platforms where some portion of readers aren’t even aware they’re signing up for your list.
Slow to Build, Slow to Kill – The Write to Roam
Destination newsletters
These newsletters don’t try to get readers to click out — they want to keep readers in the inbox. Most of the content is provided right there as you scroll through the email. While a Destination newsletter may include a few external links, the newsletter itself is the destination.
When I think about Destination newsletters, I... See more
These newsletters don’t try to get readers to click out — they want to keep readers in the inbox. Most of the content is provided right there as you scroll through the email. While a Destination newsletter may include a few external links, the newsletter itself is the destination.
When I think about Destination newsletters, I... See more