Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

later market to. Overall, sales of Tim’s book—in

Zynga, it was all about D1 users—that is, users who came back after the first day.

The best way to get people give you this gift? Make it seem like it isn’t a favor. Make it the kind of thing that is worth spreading and, of course, conducive to spreading.

It doesn’t matter how many people know about you or how they find out about you. It matters how many sign up. If handing out flyers on the street corner accomplishes that, then consider it growth hacking.

The growth hacker has a response: Well, why should customers do that? Have you actually made it easy for them to spread your product? Is the product even worth talking about?

2. You can create hundreds of fake profiles to make your service look more popular and active than it actually is—nothing draws a crowd like a crowd (as reddit did in its early days).

1. You can create the aura of exclusivity with an invite-only feature (as Mailbox did).

So we try to check in with all the current owners at least every quarter.”

They rolled out a feature that gave the product away to users for free if they referred five friends who signed up.