a product doesn’t need to hit the front page of the New York Times to attract users. We need only to hit the New York Times of our scene.

That’s where a growth hacker named Josh Elman came in. Poring over the stats, he and his team of twenty-five growth hackers (crazy, right?) noticed that when a user manually selected five to ten accounts to “follow” or “friend” on the first day, the user was significantly more likely to stick around.

For Groupon, it’s “Refer a friend,” and you get ten dollars when your friend makes his or her first purchase. For LivingSocial, it says, “Get this deal for free”: if you buy the deal and recommend it to three friends who buy it via a special link, it’s free for you.

becomes cheaper,

To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products.

how do you get, maintain, and multiply attention in a scalable and efficient way?

According to Bain & Company, a 5 percent increase in customer retention can mean a 30 percent increase in profitability for the company.

http://andrewchen.co/how-to-be-a-growth-hacker-an-airbnbcraigslist-case-study

“Whatever your current state is, it can be better.”22 Growth hackers know this, and that is why they are trying new iterations constantly.