Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

“Whatever your current state is, it can be better.”22 Growth hackers know this, and that is why they are trying new iterations constantly.

the product must be inherently worth sharing—and then on top of that, you must facilitate and encourage the spreading you’d like to see by adding tools and campaigns that enable virality.

6. You can absolutely dominate the App Store because your product provides totally new features that everyone is dying for (which is what Instagram did—twenty-five thousand downloads on its first day—and later Snapchat).

Growth hacking at its core means putting aside the notion that marketing is some separate activity that begins toward the end of a company’s or a product’s development life cycle. It is, instead, a way of thinking and looking at your business.

marketing as we know it is a waste of time without PMF.

http://andrewchen.co/how-to-be-a-growth-hacker-an-airbnbcraigslist-case-study

You know what the single worst marketing decision you can make is? Starting with a product nobody wants or nobody needs.

This means that our outward-facing marketing and PR efforts are needed simply to reach out to and capture, at the beginning, a group of highly interested, loyal, and fanatical users. Then we grow with and because of them.

Each one of the previously mentioned growth strategies was, in its own way, a bit like a Trojan horse. By doing one thing, something that often didn’t feel like marketing, a company was able to get access to users that it was then able to convert into customers, clients, or sign-ups. So, what’s your Trojan horse going to be?