Grow: How Perfectly Imperfect's snowball growth started with word of ...

I wanted Perfectly Imperfect to be an antidote to everything getting homogenized by Spotify playlists, Netflix suggestions, and social media, and help people discover new things outside of their bubble. I think there’s a real lack of pure and honest curation from regular human beings, not algorithms, referral-link-laced listicles, or “influencers.”