Grocery Delivery and The Future of Packaged Food

My guess is that, though many customers will return to their pre-pandemic grocery shopping, a significant portion will continue with the online grocery habits they've developed during this time.

Not only does this trend have implications for founders and investors in the grocery category, but it also affects those in the CPG industry focused on packaged food.

The next Beyond Meat or RxBar may not gain a following by selling through traditional grocery. Instead, it's more likely than ever to go direct-to-consumers, via its own website.