Great Leads: The Six Easiest Ways to Start Any Sales Message

The Adweek Copywriting Handbook

Joseph Sugarman

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Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!

Jim Edwards

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Positioning: The Battle for Your Mind

Al Ries, Jack Trout, • 1 highlight

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Made to Stick: Why Some Ideas Survive and Others Die

Chip Heath • 1 highlight

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Triggers: 30 Sales Tools You Can Use to Control the Mind of Your Prospect to Motivate, Influence, and Persuade.

Joseph Sugarman

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