added by sari · updated 2y ago
Great Jones Cookware and the Illusion of the Millennial Aesthetic
- Warby Parker might have started the DTC trend, but the true awakening came with Dollar Shave Club and Harry’s interrupting the somewhat ridiculous Gillette domination of razor blades at mass/retail. Would-be entrepreneurs and VC investors mistook this unique category situation (single dominant incumbent player, ridiculously high margins, small/ligh... See more
from A Potentially Unpopular Opinion on the Future of DTC by Luke Weston
sari added
- Somehow, despite massive secular shifts and a lot of noise about rising ecommerce penetration, the DTC products themselves have produced only one billion dollar outcome: Dollar Shave Club (two if you count Harry’s).
from Shopify and the Hard Thing About Easy Things by Packy McCormick
sari added
The creator of Real Housewives of Clapton had a theory for why niche consumer objects have become such potent symbols online. For millennials and Gen Z-ers, material gain is more about these small, semi-expensive life-style choices—oat milk in your latte—than about bigger ones such as buying a house or having children, which are much harder to achi
... See morefrom Making Memes for the Global “Oat Milk Élite” | the New Yorker by Kyle Chayka
alexi gunner added