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Great Campaigns Start With Great Copy
Rachel Karten on LinkedIn: I want to share how I validate my big ideas. When brainstorming a campaign… | 15 comments
linkedin.com
Harry Dry rules for copywriting:
1) A great sentence is a good sentence made shorter.
2) Writing great copy begins with having something to say in the first place.
3) Copy is like food. How it looks matters.
4) Since the look of copy matters so much, don't write copy in Google Docs. Write it in Figma (so you can write and design at the same time).
5) Ka
... See moreVery Good Copy: 207 Micro-Lessons on Thinking and Writing Like a Copywriter
Eddie Shleyner • 1 highlight
amazon.com
The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand
amazon.com
- What’s surprising for many people, she says, is that marketing is actually highly tactical. There are frameworks and distinct steps founders can take to define what their company is doing, why it’s important, and why — above all the noise — people should listen to them. - How to Position Your Business - “You can't be everything to everyone, but y... See more