Great by Choice

When you marry operating excellence with innovation, you multiply the value of your creativity. And that’s what 10Xers do.

if you fire only bullets but never commit to a big bet or an audacious objective, you’ll never do anything great.

Of all the luck we can get, people luck—the luck of finding the right mentor, partner, teammate, leader, friend—is one of the most important.

Zoom Out Sense a change in conditions Assess the time frame: How much time before the risk profile changes? Assess with rigor: Do the new conditions call for disrupting plans? If so, how? Then Zoom In Focus on supreme execution of plans and objectives

Then, fully four years after Jobs returned to Apple, came a small, empirically validated shot.

Social psychology research indicates that at times of uncertainty, most people look to other people—authority figures, peers, group norms—for their primary cues about how to proceed.16 10Xers, in contrast, do not look to conventional wisdom to set their course during times of uncertainty, nor do they primarily look to what other people do, or to wh

SMaC recipe is a set of durable operating practices that create a replicable and consistent success formula. The word “SMaC” stands for Specific, Methodical, and Consistent.

In short, we found that the 10X companies took less risk than the comparison cases.

On the one hand, 10Xers understand that they face continuous uncertainty and that they cannot control, and cannot accurately predict, significant aspects of the world around them. On the other hand, 10Xers reject the idea that forces outside their control or chance events will determine their results; they accept full responsibility for their own f