They were hypersensitive to changing conditions, continually asking, “What if?”

Of course, it is not discipline alone that makes greatness, but the combination of discipline and creativity.

The 10Xers don’t favor analysis over action; they favor empiricism as the foundation for decisive action.

10Xers lead their companies with productive paranoia.

1. A bullet is low cost.

Social psychology research indicates that at times of uncertainty, most people look to other people—authority figures, peers, group norms—for their primary cues about how to proceed.16 10Xers, in contrast, do not look to conventional wisdom to set their course during times of uncertainty, nor do they primarily look to what other people do, or to wh

in time, at some highly inconvenient moment. And they’d better be prepared.

On the one hand, 10Xers understand that they face continuous uncertainty and that they cannot control, and cannot accurately predict, significant aspects of the world around them. On the other hand, 10Xers reject the idea that forces outside their control or chance events will determine their results; they accept full responsibility for their own f

More important than being first or the most creative is figuring out what works in practice, doing it better than anyone else, and then making the very most of it with a 20 Mile March.