Some failed to hold rigorous “fights” or debates in which they explored ideas and scrutinized assumptions.

As you infuse your work with passion and purpose, try channeling that energy into a few focus areas (do less, then obsess) that provide value (redesign for value) and that you keep on improving (learning loop).

The tactics of lining up emotions properly, showing (and not just telling), and making people feel purpose enable you to inspire people so that they will support your efforts.

third technique that forceful champions use to inspire people: connecting daily work to a broader purpose.

Ask nonleading questions.

When people fail to communicate across silos, bad things happen.

Don’t just see yourself as an employee—see yourself as an innovator of work. Hunt and cure pain points, ask stupid questions, and zoom in on how you can redesign and create value for others.

Craft a unifying goal that excites people so much that they subordinate their own selfish agendas.

Make fights about ideas, not people.