Grazification of Condiments

The Ketchup Conundrum | The New Yorker

Malcolm Gladwellnewyorker.com
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A Taste of Generation Yum: How the Millennial Generation’s Love for Organic Fare, Celebrity Chefs and Microbrews Will Make or Break the Future of Food

Eve Turow

amazon.com
Cover of A Taste of Generation Yum: How the Millennial Generation’s Love for Organic Fare, Celebrity Chefs and Microbrews Will Make or Break the Future of Food

The art of selling a feeling

Dan Frommernewconsumer.com