Google's Docs dilemma

Take the humble “document” as an example. For decades, document editing programs like word processors effectively emulated a printed sheet of paper, onto which the user typed with an emulated typewriter. Other software tools like spreadsheets did better, managing to escape complete skeuomorphism in favor of an infinite canvas. Notion is another goo... See more

Today’s document tools aren’t built for discussion. We’ve seen so many improvements in how you can write docs like collaborative editing, relational tables, fancy blocks, and more. These features are powerful but they incentivize us to polish and present our ideas. We should spend less time writing documents and more time discussing the ideas.

Your average e-mail client, browser software, spreadsheet software does not have an opinion regarding how it should be used. Instead, it provides a maximum of flexibility which is appreciated by the average user, yet, not optimal for particular target groups. This enables an untapped potential for challenger firms which are capable of two things ( ... See more