Google’s broken link to the web

Google is trying to kill the 10 blue links. Twitter is being abandoned to bots and blue ticks. There’s the junkification of Amazon and the enshittification of TikTok. Layoffs are gutting online media. A job posting looking for an “AI editor” expects “output of 200 to 250 articles per week.” ChatGPT is being used to generate whole spam sites. Etsy i... See more

There is simply no path forward for a news outlet of any meaningful size trying to support itself on social and search traffic. So what will be the A.I. platform publishing strategy? Well, I’m going to make a couple predictions and we’ll see how I do:

1. The conversational A.I. search results will get better and quickly make the human-generated results

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A sense of dread as I see this. We are slowly seeing the end of the open web. - AI search powered experiences take away clicks from high quality publishers in aggregate + - Crawlbots from AI companies not playing by the rules leading to - High quality publishers are looking to get paid *now* for "the value of their data" to compensate for traffi... See more