Google—Competition is just one click and 27 billion US dollars away

Neeva, DDG, or Startpage, cannot be real competition, even though they could have nice features worth copying. Google and Microsoft will never be scared of them because they can be strangled at any time, simply by limiting or throttling access to their APIs... A tenant cannot really challenge their landlord, and that's why at Brave we went with the... See more

First, some background. I ran search ads at Google for over a decade, and I could see the inexorable pressure to take up more and more space with ads. It’s one of those things where there's just so much money to be made that people come up with cleverer and cleverer theories to justify why it’s okay.