Google Tag Manager vs Google Analytics explained (2024)
What Your Tracking Tool Should Do for You?
Firstly, we install Google Analytics (through Google Tag Manager). Both are free. And it’s probably the Gold Standard for site-wide analytics.
The only code you install on your site is GTM. Within GTM all other code snippets are installed and managed, like GA and Mixpanel events.
The other benefit of using... See more
Firstly, we install Google Analytics (through Google Tag Manager). Both are free. And it’s probably the Gold Standard for site-wide analytics.
The only code you install on your site is GTM. Within GTM all other code snippets are installed and managed, like GA and Mixpanel events.
The other benefit of using... See more
Dor- I use Google Analytics for general website tracking and Wicked Reports for attribution
reporting
reporting
Creating Your Google Tag Manager Account Next, we need to create our Google Tag manager Account. Hold Up: What is Google Tag Manager? Google Tag Manager is Google’s free software that allows you to install tracking on your website using a snippet of code to track actions taken on your site, and thus, evaluate the success of your campaigns. In other
... See morePatience Hurlburt-Lawton • You vs. Google: The Very Unauthorized Guide to Google Ads: Colored Version
