Google Strategy Teardown: Google Is Turning Itself Into An AI Company As It Seeks To Win New Markets Like Cloud And Transportation

Alphabet (formerly Google) has made a number of notable acquisitions over the years applying its famous "toothbrush test" and penchant for acquihires. The M&A has allowed Google to expand into new industries.

Starting from the search engine, Google quickly and decisively entered and protected the Internet value chain—always with the goal to protect the crown jewel and only real money-making machine: Search.

But if the next deep learning is destined to be discovered in the corporate world, Google has the best shot at it. Among the Seven AI Giants, Google—more precisely, its parent company, Alphabet, which owns DeepMind and its self-driving subsidiary Waymo—stands head and shoulders above the rest. It was one of the earliest companies to see the potenti

... See more

This diversity of acquisitions speaks to Google’s willingness to consider just about any tech company that passes its famous “Toothbrush Test,” an M&A litmus test developed by co-founder Larry Page. Under the test, a target company must produce something that you would use once or twice a day, and that would also make your life better.