To reclaim originality in an era of sameness requires a different kind of noticing—one that privileges interiority over approval. Ask yourself:

• What would I want if I had never seen anyone else want it?


• What colors, textures, or environments make me feel joy?


• What forms of beauty did I love as a child?

This isn’t about avoiding all trends or purging yo... See more

We live in an era where personal style is increasingly indistinguishable from brand strategy. The aesthetic codes that once belonged to subcultures, regions, or craftspeople have been flattened into algorithms—optimized for compatibility, trend velocity, and frictionless aspiration. When everything looks good, originality becomes the only risk left... See more