Good Strategy Bad Strategy Quotes by Richard P. Rumelt

A good strategy does more than urge us forward toward a goal or vision. A good strategy honestly acknowledges the challenges being faced and provides an approach to overcoming them.

Good strategy is not just “what” you are trying to do. It is also “why” and “how” you are doing it. A good guiding policy tackles the obstacles identified in the diagnosis by creating or drawing upon sources of advantage. Indeed, the heart of the matter in strategy is usually advantage. Just as a lever uses mechanical advantage to multiply force, s

Good strategy works by focusing energy and resources on one, or a very few, pivotal objectives whose accomplishment will lead to a cascade of favorable outcomes.

Bad strategy, I explained, is not the same thing as no strategy or strategy that fails rather than succeeds.

Many people call the guiding policy “the strategy” and stop there. This is a mistake. Strategy is about action, about doing something.

Good strategy is not just “what” you are trying to do. It is also “why” and “how” you are doing it.