These are the Five (Plus One) Components of Effective Positioning: Competitive alternatives. What customers would do if your solution didn’t exist. Unique attributes. The features and capabilities that you have and the alternatives lack. Value (and proof). The benefit that those features enable for customers. Target market characteristics. The char

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Product name and one-line description Market category (and subcategory) The macro market and submarket (if applicable) that you compete in Competitive alternatives What would customers use if your product did not exist? Unique attributes What features/capabilities does your product have that the alternatives do not? Value What value do those attrib

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