Good Positioning Makes Everything Easier - Divinations - Every

- What’s surprising for many people, she says, is that marketing is actually highly tactical. There are frameworks and distinct steps founders can take to define what their company is doing, why it’s important, and why — above all the noise — people should listen to them. - How to Position Your Business - “You can't be everything to everyone, but y... See more

our brand’s story and your product’s positioning need to be unique, personal, simple, repetitive, and reach the right audience. But this is how you avoid getting lost in the crowd, among the 10,000’s of other startups who won’t make it.Throughout these milestones, we focused on Accord’s POV: From Vendorship → Partnership. There’s a simple framework... See more

Positi on ing:  how  your  product  is  the  best  in  the  world  to  deliver  some  value  that  a  certain  well  defined  set  of  customers  cares  a  lot  about.  What  value  can y ou  deliver 

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