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Good Positioning Makes Everything Easier - Divinations - Every
Great positioning takes into account all of the following: The customer’s point of view on the problem you solve and the alternative ways of solving that problem. The ways you are uniquely different from those alternatives and why that’s meaningful for customers. The characteristics of a potential customer that really values what you can uniquely d
... See moreApril Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
Positi on ing: how your product is the best in the world to deliver some value that a certain well defined set of customers cares a lot about. What value can y ou deliver
... See moreLenny Rachitsky • April Dunford on product positioning, segmentation, and optimizing your sales process
Great positioning takes into account all of the following: The customer’s point of view on the problem you solve and the alternative ways of solving that problem. The ways you are uniquely different from those alternatives and why that’s meaningful for customers. The characteristics of a potential customer that really values what you can uniquely d
... See more