added by sari and · updated 2y ago
Good Positioning Makes Everything Easier - Divinations - Every
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
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- - What’s surprising for many people, she says, is that marketing is actually highly tactical. There are frameworks and distinct steps founders can take to define what their company is doing, why it’s important, and why — above all the noise — people should listen to them. - How to Position Your Business - “You can't be everything to everyone, but y... See more
from Positioning Your Startup is Vital — Here’s How to Nail It by First Round Capital
Jedric Viera and added
- The result is a meta-market: because founders know what playbook their competition is running, they end up positioning themselves against moves their competitors will make in three years. Let’s say I run a newsletter software company, similar to Substack or Beehiiv. Since each company has a unique starting point, we’ll each have relative strengths.... See more
from Every Software Business Has the Same Playbook by Evan Armstrong
Britt Gage added