Good Is Out, Evil Is in ♞

What is happening now in the US (the soft power of Silicon Valley teaming up with the hard power of President Trump) does not herald a new world order on its own. It’s the West following suit into a new fragmented world order that the rest of the world has already been moving towards years before by architecting its infrastructure around cultural a

Masks are off in 2025. After years of virtue signalling, hopes for progressive politics, waves of inclusivity programs, and community-oriented messaging, the do-good era of being online is now over.

It all started with the advent of social media in 2004: once audiences had the ability to comment, post their own content, and form their own communities online, the pressure on both brands and governments to be more inclusive rose.

It’s not just a vibe shift. Being “good” simply doesn't cut through the noise as once it did in today’s media.

The censorship and state control of media the West once alarmingly criticized China and other countries for, is now strikingly similar to their own strategy but with different values - China’s internet being more Orwellian and the West’s being more Huxleyian.

the mainnet turns into a slop of “for anyone” consumer trends and long Twitter battles with bots, but the place where culture actually happens is hidden and so fragmented that it can’t help but create strong divergences between people.

The west had “won” the Cold War and now a global consensus had halted the march of historical change as everyone settled into a unified global liberal economic, political, and social order.

At the same time the mechanisms, media, and institutions that previously were charged with creating some kind of consensus amongst society began dissolving.

What’s clear is that people are fed up with the infrastructure we have and will do anything to break free from it.