Gone in 60 Quibis

But there’s a problem Quibi’s approach to doing that job: we don’t do any one thing on our phones for 6-10 minutes straight. Podcasts are great because I can listen while checking my e-mail or scrolling Twitter. Video, on the other hand, commands my full attention. No matter how well-produced the content or who’s in it, I’m switching apps as soon a... See more

In addition to being out of touch with your target market, one of the challenges you face when you’re two seasoned vets with a combined $5 billion net worth is that at that point, you can’t start small. You can’t pick a clever wedge and patiently grow.

Unlike Netflix, Quibi is explicitly focused on one format - mobile - and one content type - well-produced short-form. They solve for one Job to be Done: something to watch while commuting or waiting in line.