added by Xuanling11 ยท updated 2y ago
Go-To-Market - How to craft a winning marketing plan
Here are steps to create your GTM strategy: Identify the buying center and personas -> Craft a value matrix to help identify messaging -> Test your messaging-> Optimize your ads based on the results of your tests before implementing them on a wide scale -> Understand your buyer’s journey -> Choose one (or more) of the four mos
... See morefrom The Proven Process for Developing a Go-to-Market Strategy [+Templates] by HubSpot
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- Traditional go-to-market (GTM) strategies rely on sales and marketing initiatives to lead customers through a marketing funnel or flywheel. The primary goal is to validate the product by identifying a pain point, finding a target audience, and building a cohesive strategy for pricing, product, distribution channels, and more.
from Why Launch a Crypto Startup? | Chainlink Blog by chainlink
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A go-to-market (GTM) strategy is a plan that helps you define your ideal customers, coordinate your messaging, and position your product for launch. A GTM strategy also keeps key business units aligned on the same plan, allowing you to meet a market need and effectively iterate on your product.
6 steps to building a go-to-market strategy: Defi
... See morefrom What is a Go-to-market Strategy? [7-Step Guide for 2023] by Cognism
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