A Recovery of Olympic Proportions

The report analyzes the successful Paris 2024 Olympics, highlighting viewership trends, the integration of technology and AI, social media impact, and opportunities for brands in sports marketing.

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BBC doubled the number of its Olympic views online to WBD streamed more than 7 billion minutes over the course of the game Live viewing on TV sets totaled 36.1 million, or 59% of the U.K. population, according to Deadline . A R E C O V E R Y O F O L Y M P I C P R O P O R T I O N S | G L O B A L R E P O R T In the U.K. 218 million

Ken Wheaton • A Recovery of Olympic Proportions

Molly Snowden