Gir Opp Etter Hundrevis Av Tester – Lego Klarer Ikke Bli Grønnere
Porsche succeeded by designing the product around the price. This is what smart companies do
Madhavan Ramanujam • Monetizing Innovation
In 2003 LEGO was $800m in debt. But by 2015 they had $1billion+ in sales. What was at the heart of such a crazy comeback?
Patterns.
LEGO did a mountain of research... and found patterns in how children play.
As their then-CEO said - "If you want to understand how animals live, you don’t go to the zoo, you go to the jungle."
So they talked to Lego fans.... See more
Patterns.
LEGO did a mountain of research... and found patterns in how children play.
As their then-CEO said - "If you want to understand how animals live, you don’t go to the zoo, you go to the jungle."
So they talked to Lego fans.... See more
Feed | LinkedIn
På valgkamptur i Nord-Norge i 2021 viste han til et internt Sp-notat som slo fast at utgiftene til nytt regjeringskvartal kunne reduseres med hele 15 milliarder kroner.
Om lag halve summen skulle spares inn ved å kutte ut byggetrinn to og tre.
– Du kan få gratis ferjer i 23 år på de nordlige ferjestrekningene med under 100.000 passasjerer årlig bare
... See moreKristian Skårdalsmo • Den Nye Statsråden Har Arvet en Byggeplass
Design becomes strategy in action.
Wanda Grimsgaard • How strategic use of design can increase brand value

Design for disassembly, closed-loop material recycling and working systemically along the entire supply chain have brought increased profitability along with a wide diversity of environmental benefits.