Group administrators promote their group through their real-life social networks. Since they have such a good understanding of the movement’s principles, these are relayed with enthusiasm and passion. This gets passed through friends and friends-of-friends like a wave. The enthusiasm and passion exchanged is just not comparable to receiving a link... See more

The group administrators are responsible for bringing the movement's principles from theory into action. Every group administrator who set up a Buy Nothing group was asked to complete the Buy Nothing training linked above. This included introducing ideas like: what is a gift economy; understanding the benefits of diversity; understanding the issues... See more