
Getting to Plan B

growth between 1980 and 2001. Those are good results to aspire to. Older firms actually lost jobs!4
Randy Komisar • Getting to Plan B
In the United States, for instance, firms that were less than five years old generated all of the net job
Randy Komisar • Getting to Plan B
The research on new product success and failure indicates that it takes fifty-eight new product ideas to deliver
Randy Komisar • Getting to Plan B
a single successful new product.6