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First things first,  the product has to be great.  It’s miserable trying to sell or market a product that isn’t useful.

“Good pricing is not about the price.  It’s about getting in each customer’s shoes and knowing exactly how they derive value from your product.” - Ian Clark

Invest in product, and build something customers love,  Define your ideal buyer persona,  Come up with your acquisition strategy // build your flywheel,  Determine your payment model,  Drive towards efficiency