The late Harvard cultural theorist Svetlana Boym called nostalgia "a rebellion against the modern idea of time." And it's a dangerous emotion , says historian Agnes Arnold-Forster. In her recent book she talks about how nostalgia used to be considered an illness that could literally kill you.

"Dopamine dressing" isn't just fashion media jargon. It's a psychological coping mechanism. Moda Operandi reported a 37% increase during 2024 in sales of bright, heavily patterned, or maximalist pieces (from brands inc. Chopova Lowena and Marine Serre). Valentino's pink PP collection drove a major sales spike for the brand during the Pierpaolo... See more