Getting better at product strategy

Qualities of great strategy: p roblem-oriented: clearly identifies the problem; i nsight-driven: rooted in insights, both quantitative and qualitative; actionable: outlines concrete actions/investments that will solve this problem; focused: has a small number of high-leverage bets; cohesive: create a clear path from the problem to the solution.

1. Short


2. Memorable


3. Is explained with framework or a metaphor


4. Leverages the rule of three


5. Is easy to find (and share)

1. Mission: What are we trying to achieve?


2. Vision: What does the world look like when we’ve achieved it?


3. Strategy: How will we achieve it?


4. Goals: How will we measure our progress towards it?


5. Roadmap: What do we need to build to get there?

1. What is the current situation?


2. What is the complication?


3. What is the solution?


4. How do we achieve this solution?

Broadly, the best way to get better at developing strategy: s pend time understanding your market (including your competition); s pend time understanding your customers and their needs; spend time crafting and executing strategies — and learn from those experiences; study colleagues who are great strategic thinkers; read about strategy.

1. Problem-oriented : Clearly identifies the problem


2. Insight-driven : Rooted in insights, both quantitative and qualitative


3. Actionable : Outlines concrete actions/investments that will solve this problem


4. Focused : Has a small number of high-leverage bets


5. Cohesive : Create a clear path from the problem to the solution

1. ☝️ The actual strategy


2. 👏 Articulating the strategy


3. 🤝 Acting on the strategy