Saved by Emilie Kormienko
Getting better at product strategy
Qualities of well-articulated strategy: s hort, m emorable, is explained with framework or a metaphor, leverages the rule of three, is easy to find (and share)
Lenny Rachitsky • Getting better at product strategy
Lastly, as you execute on your strategy, in the back of your mind, always be thinking about how you can refine and strengthen the strategy. What would make it better, stronger, and clearer? A good strategy is never static.
Lenny Rachitsky • Getting better at product strategy
To develop a winning strategy, you have to get three things right: ☝️ The actual strategy 👏 Articulating the strategy 🤝 Acting on the strategy
Lenny Rachitsky • Getting better at product strategy
Qualities of well-articulated strategy
- Short
- Memorable
- Is explained with framework or a metaphor
- Leverages the rule of three
- Is easy to find (and share)
Lenny Rachitsky • Getting better at product strategy
Mission → Vision → Strategy → Goals → Roadmap
- Mission: What are we trying to achieve?
- Vision: What does the world look like when we’ve achieved it?
- Strategy: How will we achieve it?
- Goals: How will we measure our progress towards it?
- Roadmap: What do we need to build to get there?
Lenny Rachitsky • Getting better at product strategy
A strategy is your plan to win.
Lenny Rachitsky • Getting better at product strategy
Qualities of great strategy
- Problem-oriented : Clearly identifies the problem
- Insight-driven : Rooted in insights, both quantitative and qualitative
- Actionable : Outlines concrete actions/investments that will solve this problem
- Focused : Has a small number of high-leverage bets
- Cohesive : Create a clear path from the problem to the solution
Lenny Rachitsky • Getting better at product strategy
Broadly, the best way to get better at developing strategy:
- Spend time understanding your market (including your competition)
- Spend time understanding your customers and their needs
- Spend time crafting and executing strategies — and learn from those experiences
- Study colleagues who are great strategic thinkers
- Read about strategy
Lenny Rachitsky • Getting better at product strategy
Broadly, the best way to get better at developing strategy: s pend time understanding your market (including your competition); s pend time understanding your customers and their needs; spend time crafting and executing strategies — and learn from those experiences; study colleagues who are great strategic thinkers; read about strategy.