Thought leaders are recognized by their industry and peers. Strive to obtain third-party endorsements from trusted resources.

MicroBranding emphasizes strategic networking. You must recognize the network you already have, and use it to define and grow your brand. List the influential people you already know, and then list the important networking events that you need to attend.

Look for the centers of influence for your niche, such as trade associations or professional groups that regularly address your audience.

The more you give away, he contends, the more you are perceived as a partner that clients want to do business with.

Can I tailor my products, services, and business identity to address that market’s particular needs?

“To get the media interested in your business, you have to see the value of your expertise, or tell a story that makes readers interested. Stand back from your business and determine what makes you unique. It’s a matter of determining what’s distinctive about what you do or what you know, and approaching the media with a carefully crafted pitch or

Don’t just study the contents of the articles; note who wrote them.

Your positioning statement is a succinct promise to the target market that you will provide them with the benefits they care about the most.

Your Niche: How and When You Work Do you specialize in fast turn-around?