Get Slightly Famous

“Buyers go to trusted sources for tactical tips, for higher-level strategic insights, and to stay on top of emerging industry trends,” says Heather Foster, director of marketing at KnowledgeStorm.

seven basic principles: 1. Targeting the best prospects 2. Developing a unique market niche 3. Positioning your business as the best solution 4. Maintaining your visibility 5. Enhancing your credibility 6. Becoming a thought leader 7. Establishing your brand and reputation

Can I tailor my products, services, and business identity to address that market’s particular needs?

you need to be considerably better informed than most. Staying in this position is a process that never ends.

As you identify possible market niches, consider how to specialize your products and services to the unmet needs of the most qualified prospects in them.

Experts are sought-after. They get more business with less effort, and command higher fees.

Subscribe to news clipping services, or do periodical Web searches on key words related to your niche.

“Lead nurturing addresses questions and concerns, and shows prospects the benefits of working with you,”

Do you save people time or money? • Do you make money for people? • Do you offer a larger selection? • Are you more conveniently located? • Do you offer free installation, inspection, or other services?