Get Slightly Famous

Your Niche: Offering Industry-Specific Specialties A business can easily focus on a particular industry niche.

“PR” is the ultimate slightly famous marketing strategy. No other marketing method delivers so much impact for so little investment of time and money.

Once a company has established a reputation as a thought leader, the rest of the industry, the media, academia, government policymakers, and the broader business community turn to that company for ideas and for insights.

By developing inside knowledge of this group, and giving them exactly what they want, you will inspire the loyalty that people give those who understand them.

To become an expert, you need a deliberate strategy to help you understand everything you can about your market niche.

Subscribe to news clipping services, or do periodical Web searches on key words related to your niche.

Is the market large enough to support my business?

five elements that form the basis for communicating a story-based message the emotionally engages the listener. 1. Character: Who is the Story About? Great stories have a central character or protagonist. Is it you? Your company or team? Maybe it’s a customer or client. Once you decide whom your story is about, anticipate how others will relate to

Experts are sought-after. They get more business with less effort, and command higher fees.