
Get It Done

when abstract goals become too abstract, they’re at risk of turning into fantasies that substitute for action.
Ayelet Fishbach • Get It Done
Mark Twain offers an insight into the psychology of intrinsic motivation. He observes that “work consists of whatever a body is obliged to do, and that play consists of whatever a body is not obliged to do.”
Ayelet Fishbach • Get It Done
To maximize your intrinsic motivation, you also need to understand what it’s not. For one, intrinsic motivation is not limited to resolving curiosity.
Ayelet Fishbach • Get It Done
These examples illustrate three traps in setting and framing a goal: framing it as a means to another goal instead of the end goal itself, setting a goal that is too specific or concrete instead of an abstract goal, and setting a goal in terms of something you wish to avoid rather than something you wish to approach.
Ayelet Fishbach • Get It Done
There is, of course, a downside.
Ayelet Fishbach • Get It Done
Regardless of whether you’re conscious of your mental preparation, you’re mostly energized when expecting a difficult but not impossible task. Easy tasks don’t require preparation, and for impossible ones, you don’t bother. You give up. But when people prepare to meet a medium challenge, their motivational system gets geared up. They’re energized.
... See moreAyelet Fishbach • Get It Done
When there’s no clear path to get from point A to point B, people revert to fantasizing about their goals instead of taking action toward achieving them.
Ayelet Fishbach • Get It Done
This study explains why multipurpose items often end up serving no purpose at all—we’d rather a pen just be a pen.
Ayelet Fishbach • Get It Done
This also explains why one-stop shopping value propositions are not as compelling as focused ones.
you don’t select a goal to point you in a specific direction, you’re likely to move in circles.