Geoffrey Moore on finding your beachhead, crossing the chasm, and dominating a market
updated 8mo ago
updated 8mo ago
it is typically more capital intensive to cross the chasm than it is to build the early market. Early market development efforts typically do not respond well to massive infusions of capital
sari added
The fundamental principle for crossing the chasm is to target a specific niche market as your point of attack and focus all your resources on achieving the dominant leadership position in that segment as quickly as possible.