Gen Z’s Curiosity Fingerprint for the Future

Much like Tik Tok, it captured the attention of the next wave of consumers. Gen-Z doesn't have much buying power today, they push the boundaries of how humans interact with computers, and their data requires more careful handling… but Gen-Z is maturing fast, how they communicate and spend their time could make the next trillion dollar company.

“Our study shows that Gen Z is using the metaverse to cultivate connections and explore who they really are,” said Julie Arbit, Global SVP, Insights at VICE Media Group. “It allows them to dream and co-create a more idealized version of the world.

If the future really does belong to those who think about it (and we believe it does), then we believe that should include more, and we mean way more of the population than it does today. We’re not talking about individual daydreaming or even about creating new pathways into the same old industries. Rather, we’re talking about engaging the collecti... See more