Gen-Z, The Loneliness Epidemic And The Unifying Power Of Brands

This is a chance to bring warmth and fun into an increasingly lonely and isolated world.

There’s a missed opportunity to create culturally relevant moments and platforms to help young people struggling with loneliness. In the 21st century, brands and agencies have the chance to uplift communities and equip individuals with the tools to live a flourishing life. Examples include Dove’s self-esteem project, Hershey’s helping teens build c... See more

The disappearance of third places—a social space separate from work and home—has exacerbated the problem. Youth culture has a rich history in cafes, clubs, libraries and parks. But many young people now feel priced out of physical experiences. The virtual world has become a vessel for creativity and self-expression, otherwise inaccessible in the ph... See more