Gen-Z, The Loneliness Epidemic And The Unifying Power Of Brands
Loneliness isn’t just making us unhappy, it’s silently killing us: Social isolation is as harmful as smoking 15 cigarettes a day. If the situation is so critical, why aren’t we doing more to fix it? Because we’ve been collectively ashamed to talk about loneliness . Our silence has incubated one of the most insidious crises our society has to face.... See more
The Loneliness Economy: How can technology help us belong?
Related to mental health, young people are exhausted by the internet’s constant connectivity and comparison. Whereas Millennials grew up performing online—curated Insta grids, LinkedIn job announcements (“Some exciting personal news!”), the rise of the personal brand—Gen Zs eschew performance for authenticity. It’s the shift from Kylie Jenner... See more
Rex Woodbury • 10 Characteristics That Define Gen Z (Part I)
As screens became normalized and parents thought playing outside was dangerous, Gen Z became the most disembodied generation, living in our minds rather than bodies or communities. Social media provided enough loose social connections and quick dopamine hits to temporarily assuage loneliness and depression. Strong-rooted local communities... See more
Gen Z Is Worse Than You Think

Platforms that once promised to connect people across cultural spectrums have devolved into a cacophony of white noise: ads abound, sponcon reigns, and engagement is superficial at best — and both marketers and consumers are getting lost in the static.
Put simply, social media has lost the social and become all media — endless, overwhelming media.... See more
Put simply, social media has lost the social and become all media — endless, overwhelming media.... See more