Equinox just launched EQX ARC, integrating hormone diagnostics, strength classes, 1:1 training, and wearable data to support women across every life stage.The signal: the future of fitness is female. As more women lift, track, and train with longevity in mind, fitness is being redesigned around female physiology — from preconception to... See more

The current popularity of marathons has arisen from a concoction of factors, veteran runners and industry experts say. Social media and influencers have exposed millions of new people to the idea of marathon running. The conditions of the Covid-19 pandemic inspired many people to escape their homes and apartments through running. Interest in health... See more

According to Accor, Europe’s largest hospitality group, “athletic adventures” are one of this year’s fastest-growing travel trends—a reflection, perhaps, of a culture increasingly obsessed with longevity, wellness, and self-optimization.